Norman F. "Norm" Snively is the main antagonist in the 1997 film Air Bud. He is an alcoholic clown known by his nickname "Happy Slappy" who unfairly treated his golden retriever, Buddy.
He was portrayed by the late Michael Jeter.
12-year-old Josh Framm meets Buddy, who had escaped from Norman Snively. Snively had locked Buddy in a kennel after causing trouble at a birthday party and was taking him to the dog pound when the kennel fell off the truck.
Later on, Snively (after seeing Buddy on TV), tricks Josh's mom and steals Buddy from Josh. Josh then infiltrates Snively's backyard where Buddy is chained up.
Snively initially can't see Josh due to a stack of beer cans on his windowsill until it falls and Josh is caught infiltrating his backyard. Josh gets the chains off Buddy and both escape, causing Snively to chase Josh and Buddy in his dilapidated clown truck. The chase rages on to a parking lot near a lake, during which the clown truck begins to fall apart, causing Snively and his truck to splash into the water, but he doesn't drown.
Later on, Snively sues the Framm family for custody of Buddy. Fortunately, at the suggestion of coach Chaney, who the judge was a fan of, it is decided that the dog will choose who will be his rightful owner. During the calling, Snively takes out his roll of newspaper, which he often used to hit Buddy, and snaps at him, causing Buddy to attack Snively, tearing up the weapon of abuse and run towards Josh. The judge grants custody of Buddy to Josh while Snively, who runs at Buddy and Josh in a last-ditched effort to get the dog back, is dragged away by the police and arrested, while Josh and the rest of the citizens rejoice for the new home of Buddy.